APA-Zitierstil (7. Ausg.)

Peter, J. P., & Olson, J. (1990). Consumer behavior and marketing strategy (2nd ed.). Irwin.

Chicago-Zitierstil (17. Ausg.)

Peter, J. Paul, und Jerrrie Olson. Consumer Behavior and Marketing Strategy. 2nd ed. Homewood: Irwin, 1990.

MLA-Zitierstil (9. Ausg.)

Peter, J. Paul, und Jerrrie Olson. Consumer Behavior and Marketing Strategy. 2nd ed. Irwin, 1990.