Strategický manažment a marketing. Prípadové štúdie a príklady /

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Bibliographic Details
Main Author: Špirková, Daniela
Other Authors: Trávnik, Igor
Format: Book
Language:Slovak
Published: Bratislava : Slovenská technická univerzita v Bratislave, 1996
Edition:1. vyd.
Subjects:
ponuka > dopyt > podnikanie > trh > cenová politika > predaj > reklama > public relations
ISBN:8022708755
Online Access: Get full text
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