Strategický manažment a marketing. Prípadové štúdie a príklady /
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| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | Slovak |
| Published: |
Bratislava :
Slovenská technická univerzita v Bratislave,
1996
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| Edition: | 1. vyd. |
| Subjects: | |
| ISBN: | 8022708755 |
| Online Access: |
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| 100 | 1 | |a Špirková, Daniela |9 31790 | |
| 245 | 1 | 0 | |a Strategický manažment a marketing. Prípadové štúdie a príklady / |c Daniela Špirková, Igor Trávnik |
| 250 | |a 1. vyd. | ||
| 260 | |a Bratislava : |b Slovenská technická univerzita v Bratislave, |c 1996 | ||
| 300 | |a 127 s. : |b grafy, lit., obr., tab. ; | ||
| 653 | 1 | |a ponuka |a dopyt |a podnikanie |a trh |a cenová politika |a predaj |a reklama |a public relations | |
| 692 | |a BA PR JM MM | ||
| 700 | 1 | |a Trávnik, Igor | |
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