APA (7th ed.) Citation

Maccarthy, E. J., & Perreault, W. D. J. (1990). Basic marketing. A managerial approach (10th ed.). Irwin.

Chicago Style (17th ed.) Citation

Maccarthy, Edmund Jerome, and William D. Jr Perreault. Basic Marketing. A Managerial Approach. 10th ed. Homewood: Irwin, 1990.

MLA (9th ed.) Citation

Maccarthy, Edmund Jerome, and William D. Jr Perreault. Basic Marketing. A Managerial Approach. 10th ed. Irwin, 1990.