Contemporary advertising /

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Bibliographic Details
Main Author: Bovée, Courtland L.
Other Authors: Arens, William F.
Format: Book
Language:English
Published: Homewood : Irwin, 1992
Edition:4th ed.
Series:Series in marketing
Subjects:
ISBN:025609196X
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Contemporary advertising / by Bovée, Courtland L.

ISBN: 0256065195
Published: Homewood : Irwin, 1989

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