Applications in basic marketing. Clippings from the popular business press. 1991 - 1992 edition /

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Bibliographic Details
Main Author: Chipello, Christopher J.
Other Authors: Maccarthy, Edmund Jerome, Perreault, William D. Jr
Format: Book
Language:English
Published: Homewood : Irwin, 1991
Edition:2nd ed.
Subjects:
správanie kupujúceho > marketingová stratégia > cena > plánovanie > riadenie
ISBN:0256101167
Online Access: Get full text
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