Chipello, C. J., Maccarthy, E. J., & Perreault, W. D. J. (1991). Applications in basic marketing. Clippings from the popular business press. 1991 - 1992 edition (2nd ed.). Irwin.
Citace podle Chicago (17th ed.)Chipello, Christopher J., Edmund Jerome Maccarthy, a William D. Jr Perreault. Applications in Basic Marketing. Clippings from the Popular Business Press. 1991 - 1992 Edition. 2nd ed. Homewood: Irwin, 1991.
Citace podle MLA (9th ed.)Chipello, Christopher J., et al. Applications in Basic Marketing. Clippings from the Popular Business Press. 1991 - 1992 Edition. 2nd ed. Irwin, 1991.
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