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Marketing /
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Bibliographic Details
Main Author:
Berkowitz, Eric N.
Format:
Book
Language:
English
Published:
Homewood :
Irwin,
1992
Edition:
3rd ed.
Subjects:
segmentácia trhu
>
správanie spotrebiteľa
>
etika
>
sociálna zodpovednosť
>
mikromarketing
>
cena
>
reklama
>
osobný predaj
>
marketing služieb
ISBN:
025609182X
Online Access:
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Marketing /
by
Berkowitz, Eric N.
ISBN:
0256075131
Published: Homewood : Irwin, 1989
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