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Bibliographic Details
Main Author: Berkowitz, Eric N.
Format: Book
Language:English
Published: Homewood : Irwin, 1992
Edition:3rd ed.
Subjects:
segmentácia trhu > správanie spotrebiteľa > etika > sociálna zodpovednosť > mikromarketing > cena > reklama > osobný predaj > marketing služieb
ISBN:025609182X
Online Access: Get full text
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