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|a Berkowitz, Eric N.
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|a Marketing
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|a Marketing /
|c Authors: Eric N. Berkowitz and Co.
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|a 3rd ed.
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|a Homewood :
|b Irwin,
|c 1992
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| 300 |
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|a XXIV, 791 s. :
|b fotogr., lit., obr., tab. ;
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| 653 |
1 |
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|a segmentácia trhu
|a správanie spotrebiteľa
|a etika
|a sociálna zodpovednosť
|a mikromarketing
|a cena
|a reklama
|a osobný predaj
|a marketing služieb
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