Applications in basic marketing. Clippings from the popular business press. 1992 - 1993 edition /
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| Weitere Verfasser: | , |
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
Homewood :
Irwin,
1992
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| Ausgabe: | 3rd ed. |
| Schlagworte: | |
| ISBN: | 025611949X |
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| 100 | 1 | |a Banerjee, Neela | |
| 242 | 1 | 0 | |a Aplikácie v základnom marketingu. Výstrižky z populárnej obchodnej tlače |
| 245 | 1 | 0 | |a Applications in basic marketing. Clippings from the popular business press. 1992 - 1993 edition / |c Authors: Neela Banerjee and Co. ; Prepared: E. Jerome Maccarthy, William D. Jr. Perreault |
| 250 | |a 3rd ed. | ||
| 260 | |a Homewood : |b Irwin, |c 1992 | ||
| 300 | |a VIII, 232 s. : |b fotogr., grafy, obr., tab. ; | ||
| 653 | 1 | |a správanie kupujúceho |a marketingová stratégia |a cena |a plánovanie |a riadenie | |
| 700 | 1 | |a Maccarthy, Edmund Jerome | |
| 700 | 1 | |a Perreault, William D. Jr. | |
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