Marketing research in a marketing environment /

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Bibliographic Details
Main Author: Dillon, William R.
Other Authors: Madden, Thomas J., Firtle, Neil H.
Format: Book
Language:English
Published: Homewood : Irwin, 1990
Edition:2nd ed.
Subjects:
ISBN:0256079773
Online Access: Get full text
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Description
Physical Description:XXIV, 853 s. : grafy, obr., tab. ;
ISBN:0256079773