Fundamentals of marketing /

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Bibliographic Details
Main Author: Stanton, William J.
Other Authors: Etzel, Michael J., Walker, Bruce J.
Format: Book
Language:English
Published: New York : McGraw-Hill, 1991
Edition:9th ed.
Series:Series in marketing
Subjects:
zákazník > cena > plánovanie výroby > segmentovanie trhu > finančné účtovníctvo
ISBN:0070609527
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Description
Physical Description:XXXIII, 668 s. : fotogr., obr., tab. ;
ISBN:0070609527

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