The new marketing research systems. How to use strategic database information for better marketing decisions /

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Bibliographic Details
Main Author: Curry, David J.
Format: Book
Language:English
Published: New York : John Wiley & Sons, 1993
Edition:[1st ed.]
Subjects:
štatistická metóda > spracúvanie údajov > geodemografická výskumná firma > Lorenzova krivka > systém ACORN
ISBN:0471530581
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Description
Physical Description:XXVII, 397 s. : grafy, lit., obr., tab. ;
ISBN:0471530581

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