APA (7th ed.) Citation

Curry, D. J. (1993). The new marketing research systems. How to use strategic database information for better marketing decisions ([1st ed.].). John Wiley & Sons.

Chicago Style (17th ed.) Citation

Curry, David J. The New Marketing Research Systems. How to Use Strategic Database Information for Better Marketing Decisions. [1st ed.]. New York: John Wiley & Sons, 1993.

MLA (9th ed.) Citation

Curry, David J. The New Marketing Research Systems. How to Use Strategic Database Information for Better Marketing Decisions. [1st ed.]. John Wiley & Sons, 1993.