Marketing management. Analýza, plánování, realizace a kontrola /
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| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | Czech |
| Published: |
Praha :
Victoria Publishing.
1992
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| Edition: | 1. vyd. |
| Subjects: | |
| ISBN: | 8085605082 |
| Online Access: |
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MARC
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| 100 | 1 | |a Kotler, Philip |d 1931-, | |
| 245 | 1 | 0 | |a Marketing management. Analýza, plánování, realizace a kontrola / |c Philip Kotler ; Z Amer. Orig. Prel. V. Dolanský a kol. |
| 250 | |a 1. vyd. | ||
| 260 | |a Praha : |b Victoria Publishing. |c 1992 | ||
| 300 | |a 789 s. : |b lit., obr., tab. ; | ||
| 653 | 1 | |a stratégia plánovania |a trh | |
| 700 | 1 | |a Dolanský, V. | |
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| 919 | |a 80-85605-08-2 | ||
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