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Marketing management /

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Bibliographic Details
Main Author:	Cravens, David W.
Other Authors:	Hills, Gerald E., Woodruff, Robert B.
Format:	Book
Language:	English
Published:	Homewood : Irwin, 1987
Edition:	[1st ed.]
Series:	Irwin series in marketing
Subjects:	strategický manažment > plánovanie > trh > správanie zákazníka > súťaž > informačný systém
ISBN:	0256055475
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