APA (7th ed.) Citation

Cravens, D. W., Hills, G. E., & Woodruff, R. B. (1987). Marketing management ([1st ed.].). Irwin.

Chicago Style (17th ed.) Citation

Cravens, David W., Gerald E. Hills, and Robert B. Woodruff. Marketing Management. [1st ed.]. Homewood: Irwin, 1987.

MLA (9th ed.) Citation

Cravens, David W., et al. Marketing Management. [1st ed.]. Irwin, 1987.