APA-Zitierstil (7. Ausg.)

Shapiro, B. P., Dolan, R. J., & Quelch, J. A. (1985). Marketing management. Principles, analysis, and applications. Vol. I ([1st ed.].). Irwin.

Chicago-Zitierstil (17. Ausg.)

Shapiro, Benson P., Robert J. Dolan, und John A. Quelch. Marketing Management. Principles, Analysis, and Applications. Vol. I. [1st ed.]. Homewood: Irwin, 1985.

MLA-Zitierstil (9. Ausg.)

Shapiro, Benson P., et al. Marketing Management. Principles, Analysis, and Applications. Vol. I. [1st ed.]. Irwin, 1985.