Contemporary advertising /
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Homewood :
Irwin,
1989
|
| Edition: | 3rd ed. |
| Series: | Irwin series in marketing
|
| Subjects: | |
| ISBN: | 0256065195 |
| Online Access: |
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| 100 | 1 | |a Bovée, Courtland L. | |
| 242 | 1 | 0 | |a Moderná reklama |
| 245 | 1 | 0 | |a Contemporary advertising / |c Courtland L. Bovée, William F. Arens |
| 250 | |a 3rd ed. | ||
| 260 | |a Homewood : |b Irwin, |c 1989 | ||
| 300 | |a [720 s.] : |b fotogr., grafy, lit., obr., tab. ; | ||
| 490 | 0 | |a Irwin series in marketing | |
| 653 | 1 | |a inzercia |a propagácia |a sociálny aspekt |a právny aspekt |a marketing |a segmentácia trhu | |
| 692 | |a HA VD JM MM | ||
| 700 | 1 | |a Arens, William F. | |
| 760 | 1 | |t The Irwin series in marketing | |
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