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Bibliographic Details
Main Author: Bennett, Peter D.
Other Authors: Lamm, Robert P., Fry, Robert A.
Format: Book
Language:English
Published: New York : McGraw-Hill Book, 1988
Edition:[1st ed.]
Series:Series in marketing
Subjects:
plánovanie > súťaženie > trhová informácia > strategický manažment > portfólio
ISBN:0070047219
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Description
Physical Description:XXVII, 763 s.
ISBN:0070047219

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