APA (7th ed.) Citation

Bennett, P. D., Lamm, R. P., & Fry, R. A. (1988). Marketing ([1st ed.].). McGraw-Hill Book.

Chicago Style (17th ed.) Citation

Bennett, Peter D., Robert P. Lamm, and Robert A. Fry. Marketing. [1st ed.]. New York: McGraw-Hill Book, 1988.

MLA (9th ed.) Citation

Bennett, Peter D., et al. Marketing. [1st ed.]. McGraw-Hill Book, 1988.