Marketing management. Knowledge and skills. Text, analysis, cases, plans /

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Bibliographic Details
Main Author: Peter, J. Paul
Other Authors: Donnelly, James H. Jr
Format: Book
Language:English
Published: Homewood : BPI/Irwin, 1989
Edition:2nd ed.
Subjects:
strategické plánovanie > podporný systém rozhodovania > segmentácia trhu > spotrebiteľské správanie
ISBN:025606668X
Online Access: Get full text
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