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Marketing management. Knowledge and skills. Text, analysis, cases, plans /

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Bibliographic Details
Main Author:	Peter, J. Paul
Other Authors:	Donnelly, James H. Jr
Format:	Book
Language:	English
Published:	Homewood : BPI/Irwin, 1989
Edition:	2nd ed.
Subjects:	strategické plánovanie > podporný systém rozhodovania > segmentácia trhu > spotrebiteľské správanie
ISBN:	025606668X
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