Cases in marketing management /
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| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Plano :
Business Publications,
1988
|
| Edition: | 4th ed. |
| Subjects: | |
| ISBN: | 0256036764 |
| Online Access: |
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MARC
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| 008 | 930326s1988 xxu e ||||||eng d | ||
| 020 | |a 0256036764 | ||
| 035 | |a CVTIDW0908381 | ||
| 040 | |b slo |a CVTI SR | ||
| 041 | 0 | |a eng | |
| 044 | |a xxu | ||
| 080 | |a 65.012.4 |2 UDC-MRF | ||
| 080 | |a 339.138 |2 UDC-MRF | ||
| 100 | 1 | |a Bernhardt, Kenneth L. | |
| 242 | 1 | 0 | |a Prípadové štúdie v manažmente marketingu |
| 245 | 1 | 0 | |a Cases in marketing management / |c Kenneth L. Bernhardt, Thomas C. Kinnear |
| 250 | |a 4th ed. | ||
| 260 | |a Plano : |b Business Publications, |c 1988 | ||
| 300 | |a XIV, 767 s. : |b fotogr., grafy, obr., tab. + |e 2 diskety | ||
| 653 | 1 | |a rozhodovanie |a finančná analýza |a distribúcia |a cena |a stratégia | |
| 655 | 4 | |a odborné publikácie | |
| 692 | |a HA VD JM MM | ||
| 700 | 1 | |a Kinnear, Thomas C. | |
| 910 | |b A535434 | ||
| 919 | |a 0-256-03676-4 | ||
| 974 | |f Knihy | ||
| 992 | |a AMG | ||
| 999 | |c 59860 |d 59860 | ||