APA-Zitierstil (7. Ausg.)

Bernhardt, K. L., & Kinnear, T. C. (1988). Cases in marketing management (4th ed.). Business Publications.

Chicago-Zitierstil (17. Ausg.)

Bernhardt, Kenneth L., und Thomas C. Kinnear. Cases in Marketing Management. 4th ed. Plano: Business Publications, 1988.

MLA-Zitierstil (9. Ausg.)

Bernhardt, Kenneth L., und Thomas C. Kinnear. Cases in Marketing Management. 4th ed. Business Publications, 1988.