APA-Zitierstil (7. Ausg.)

Lehmann, D. R., & Winer, R. S. (1988). Analysis for marketing planning ([1st ed.].). Business Publications.

Chicago-Zitierstil (17. Ausg.)

Lehmann, Donald R., und Russell S. Winer. Analysis for Marketing Planning. [1st ed.]. Homewood: Business Publications, 1988.

MLA-Zitierstil (9. Ausg.)

Lehmann, Donald R., und Russell S. Winer. Analysis for Marketing Planning. [1st ed.]. Business Publications, 1988.