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Bibliographic Details
Main Author: Berkowitz, Eric N.
Other Authors: Kerin, Roger A., Rudelius, William
Format: Book
Language:English
Published: Homewood : Irwin, 1989
Edition:2nd ed.
Subjects:
trh > spotrebiteľ > správanie > cena > segmentácia > reklama > služby
ISBN:0256075131
Online Access: Get full text
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Description
Physical Description:XXV, 752 s. : fotogr., grafy, lit., obr., tab. ;
ISBN:0256075131

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