The relative importance of product attributes. Consumer decision theories in new-product development /

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Bibliographic Details
Main Author: Stokmans, Maria Johanna Wilhelmina
Format: Thesis Book
Language:English
Published: Delft : Technická univerzita, 1991
Edition:1st ed.
Subjects:
marketing > Markovov proces > rozhodovací proces
ISBN:9062757154
Online Access: Get full text
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