Marketingová strategie podniku /
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | Czech |
| Published: |
Praha :
Management Press,
1992
|
| Edition: | 1. vyd. |
| Subjects: | |
| ISBN: | 8085603039 |
| Online Access: |
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MARC
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| 100 | 1 | |a Tomek, Jan |d 1932-, |9 31815 | |
| 245 | 1 | 0 | |a Marketingová strategie podniku / |c Autoři: Jan Tomek a kol. |
| 250 | |a 1. vyd. | ||
| 260 | |a Praha : |b Management Press, |c 1992 | ||
| 300 | |a 179 s. : |b grafy, lit., tab. ; | ||
| 653 | 1 | |a kategória |a segmentácia |a odbyt |a prognóza |a logistika |a situačná analýza | |
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