Journal of Brand Management

Intellectual property management for start-ups : enhancing value and leveraging the potential /
Veröffentlicht: (2023)

Asian Business & Management

Place Branding and Public Diplomacy

Managing creative enterprises /
Veröffentlicht: (2006)

Journal of Small Business Management

IP asset development and management : a key strategy for economic growth /
Veröffentlicht: (1991)

Journal of Marketing Management

Co je branding? /
von: Healey, Matthew
Veröffentlicht: (2008)

Strategic retail management and brand management : trends, tactics, and examples /
von: Berger-Grabner, Doris
Veröffentlicht: (2021)

Management & Organizational History

Public Performance & Management Review

International Studies of Management & Organization

International Journal of Human Resource Management

The International Trade Journal

The Service Industries Journal

Brand Gender Increasing Brand Equity through Brand Personality /
von: Lieven, Theo
Veröffentlicht: (2018)

Journal of Personal Selling & Sales Management

International Journal of Electronic Commerce

International Journal of the Economics of Business

Journal Of Foodservice Business Research

Journal of Media Business Studies

The economics and management of intellectual property : towards intellectual capitalism /
von: Granstrand, Ove, 1944-
Veröffentlicht: (1999)

Public Management Review

Brand management : budování značky od vize k cíli /
von: Taylor, David 1964-
Veröffentlicht: (2007)

Journal of Current Issues & Research in Advertising

Benchmarking industry - science relationships /
von: Barber, John
Veröffentlicht: (2002)

Driving innovation : intellectual property strategies for a dynamic world /
von: Gollin, Michael A.
Veröffentlicht: (2008)

Total Quality Management & Business Excellence

Collective management of text and image-based works /
Veröffentlicht: (2023)

Research Technology Management

Maritime Policy & Management

Public Money & Management

Construction Management & Economics

Innovation: Management, Policy and Practice

Asian Journal of Technology Innovation

Journal of Social Entrepreneurship