Rhetorik : Ein internationales Jahrbuch
As a persuasive technique, a subject of school instruction, and a social practice, rhetoric has shaped our literary, linguistic, and social lives since the fifth century BC. Today, it plays a major role in sales, management, and advertising. This yearbook gathers research on rhetoric in Germany, and...
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| Format: | Serial |
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| Language: | German |
| Published: |
Berlin ; Boston
De Gruyter,
1980-
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| Subjects: | |
| ISSN: | 1865-9160 |
| Online Access: |
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| Summary: | As a persuasive technique, a subject of school instruction, and a social practice, rhetoric has shaped our literary, linguistic, and social lives since the fifth century BC. Today, it plays a major role in sales, management, and advertising. This yearbook gathers research on rhetoric in Germany, and also features an extensive review section highlighting the latest publications in the field. |
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| Item Description: | Popis urobený na základe e-zdroja z webstránky vydavateľa (viewed 17. Aug 2020) |
| Publication Frequency: | 1x ročne |
| Format: | Internet via World Wide Web. |
| Bibliography: | Obsahuje bibliografické odkazy. |
| ISSN: | 1865-9160 |