Biometrics and Neuroscience Research in Business and Management : Advances and Applications /

This book is designed to impart and convey knowledge as well as understanding of the range of biometric technologies and cybertechnologies, while also stressing their advantages and disadvantages. The authors develop an appreciation for and breadth of knowledge that spans the full range of neuroscie...

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Weitere Verfasser: Alcañiz, Mariano (MitwirkendeR), Appel, Uriel (MitwirkendeR), Araujo, Arthur (MitwirkendeR), Berg, Pekka (MitwirkendeR), Bigne, Enrique (MitwirkendeR), Brendl, Miguel (MitwirkendeR), Cardoso, Lucilia (MitwirkendeR), Cerf, Moran (MitwirkendeR, HerausgeberIn), Chicchi Giglioli, Irene Alice (MitwirkendeR), Dias, Francisco (MitwirkendeR), García, Aitana (MitwirkendeR), Granoviter, Omer (MitwirkendeR), Hanein, Yael (MitwirkendeR), Menezes, Karla (MitwirkendeR), Menezes, Silvio (MitwirkendeR), Moutinho, Luiz (MitwirkendeR, HerausgeberIn), O' Brien, Clarice (MitwirkendeR), Parra, Elena (MitwirkendeR), Sari, Hasrini (MitwirkendeR), Schweidel, David A. (MitwirkendeR), Simatupang, Tota (MitwirkendeR), Suomala, Jyrki (MitwirkendeR), Vlachou, Styliani (MitwirkendeR), Zeferino, Andre (MitwirkendeR)
Format: E-Book
Sprache:Englisch
Veröffentlicht: Berlin ; Boston : De Gruyter, [2024]
2024
Schlagworte:
Artificial Intelligence.
Biodaten.
Biometrie.
Eye Tracking.
Gehirnscan.
Neurowissenschaft.
Sensorik.
Virtual Reality.
fMRI.
BUSINESS & ECONOMICS / Marketing / General.
neuroveda
umelá inteligencia
ISBN:9783110708509 (online)
Online-Zugang: Volltext
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Inhaltsangabe:
  • Frontmatter
  • Foreword
  • Preface
  • Contents
  • Part I: Biometrics
  • Chapter 1 Introduction
  • Chapter 2 Using Neuroscience and Biometrics in Individuals and Organizations
  • Chapter 3 Using Sensory Substitutions to Make Better Business Decisions (or How Sensory Devices Connected to Our Body Can Help Us Outperform AI and Common Data Analytics)
  • Chapter 4 Leaked Expressions Captured with Wearable High-Resolution Facial Electromyography
  • Chapter 5 Facial Expressions and Recognition for the Communication of Thoughts and Emotions in Business and Marketing
  • Chapter 6 Human Feedback: A Review of Advanced Studies in Facial Expressions and Their Applications in Business
  • Chapter 7 Using Virtual Reality for Leadership Assessment and Training Through Behavioral Biomarkers
  • Chapter 8 Biometrics, Privacy, and Authentication
  • Chapter 9 The Human Affair with Data, the Challenges It Creates, Ways to Solve These Challenges, and Future Outlook
  • Chapter 10 Using Biometrics in Healthcare Management and Diagnostics
  • Part II: Neuroscience
  • Chapter 11 Brain's Valuation Networks and Consumer Neuroscience Methods in the Fuzzy Front-End of the Innovation Process
  • Chapter 12 The Dynamics of Neuromarketing: Publication, Collaboration, and Topic Prominence
  • Chapter 13 Using Neuroscience to Understand Consumers
  • Chapter 14 Uncovering Consumers' Subconscious Responses to Marketing Stimuli
  • Chapter 15 Combined Use of Neuroscience and Virtual Reality for Business Applications
  • Chapter 16 On the Ways by Which AI Can Revolutionize the Usage of Biometrics in Business
  • Chapter 17 The Future of Neuroscience and Biometrics in Business
  • List of Figures
  • List of Tables
  • About the Editors
  • Index

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