Big Data : A Road Map for Successful Digital Marketing /

Imagine being able to target an audience made up of highly qualified and purchase-ready prospects and easily building them into loyal clients by anticipating their needs and hence offering true value. This is the power of big data for digital marketing. Big Data: A Roadmap for Successful Digital Mar...

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Other Authors:	Abadia, Rhodora (Contributor), Aggarwal, Kriti (Contributor), Ahmad, Ashfaq (Contributor), Balamurugan, S. (Contributor), Bansal, Rohit (Editor), Baral, Manish Mohan (Contributor), Cervantes Flores, Oliver Moisés (Contributor), Cervantes, Valeria Meléndez (Contributor), Cervera, Claudia Malcón (Contributor), Chimhundu, Ranga (Contributor), De la Vega Meneses, José Gerardo (Contributor), Dhaya, R. (Contributor), Goyal, Gulshan (Contributor), Gupta, Alock (Contributor), Hassan, Rumman (Contributor), Jana, Bhaswati (Contributor), Kalyani, B. J. D. (Contributor), Kanthavel, R. (Contributor), Kapoor, Komal (Contributor), Kaur, Harmanpreet (Contributor), Kaushik, Tanvi (Contributor), Khoi, Bui Huy (Contributor), Krishan, Ram (Contributor), Malhotra, Rohit (Contributor), Malik, Reena (Contributor), Mittal, Vipin (Contributor), Mukherjee, Subhodeep (Contributor), Palanivelrajan, M. (Contributor), Putri, Seprianti Eka (Contributor), Rabby, Fazla (Contributor), Rana, Sudhir (Contributor), Rasul, Tareq (Contributor), Sandhu, Namrata (Contributor), Selvalakshmi, M. (Contributor), Sharma, Sandhir (Contributor, Editor), Singh, Amandeep (Editor), Singh, Dilpreet (Contributor), Trivedi, Sonal (Contributor), Venkataiah, Chittipaka (Contributor)
Format:	eBook
Language:	English
Published:	Berlin ; Boston : De Gruyter, [2022] 2022
Subjects:	Big Data. Data Analytics. Digitales Marketing. BUSINESS & ECONOMICS / Marketing / General. informácie o big data obchodný informačný systém analýza dát digitálne marketing
ISBN:	9783110733716 (online)
Online Access:
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