Goodwill in passing off : a common law perspective /

"The law of passing off protects traders from a form of misrepresentation that harms their goodwill, and consumers from the market distortion that may result. This carefully-crafted work seeks to delineate two intertwined aspects of goodwill: substantive and structural goodwill. It argues that...

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Bibliographische Detailangaben
1. Verfasser: Ng, Catherine W. (VerfasserIn)
Körperschaft: Edward Elgar Publishing
Format: E-Book
Sprache:Englisch
Veröffentlicht: Northampton : Edward Elgar Publishing, 2021
Schriftenreihe:Elgar monographs in intellectual property law series
Schlagworte:
Common law.
právo
občianske právo
elektronické dokumenty
ISBN:9781800887749 (e-book)
Online-Zugang: Volltext
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Inhaltsangabe:
  • Contents: 1. Clarifying the law of passing off
  • 2. Rationalizing the law of passing off
  • 3. Branding in commercial and social settings
  • 4. Applying the law of passing off
  • 5. The trouble with protecting substantive goodwill
  • 6. Applying the law of passing off without substantive goodwill
  • 7. Conclusions
  • Index.

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