Uncommon practice : people who deliver a great brand experience /

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Bibliographic Details
Other Authors: Smith, Shaun, Milligan, Andy
Format: Book
Language:English
Published: London ; New York : Financial Times Prentice Hall, 2002
Subjects:
Service industries > Marketing.
Advertising > Brand name products.
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ISBN:0273659367 (brož.)
Online Access: Get full text
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Table of Contents:
  • Virgin
  • PizzaExpress
  • Banyan Tree Hotels and Resorts
  • Oxfam
  • Midwest Express
  • Harley-Davidson
  • Pret A Manager
  • Tesco
  • easyGroup
  • Krispy Kreme
  • First Direct
  • Fairmont Hotels & Resorts
  • RBC Financial Group
  • The Carphone Warehouse
  • Manchester United
  • Harrah's
  • John Lewis
  • Richer Sounds
  • Amazon.com.

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