Uncommon practice : people who deliver a great brand experience /
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| Weitere Verfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
London ; New York :
Financial Times Prentice Hall,
2002
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| Schlagworte: | |
| ISBN: | 0273659367 (brož.) |
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| 245 | 0 | 0 | |a Uncommon practice : |b people who deliver a great brand experience / |c edited by Andy Milligan and Shaun Smith. |
| 260 | |a London ; |a New York : |b Financial Times Prentice Hall, |c 2002 | ||
| 300 | |a 174 s. : |b ilustr. ; |c 27 cm. | ||
| 505 | 0 | |a Virgin -- PizzaExpress -- Banyan Tree Hotels and Resorts -- Oxfam -- Midwest Express -- Harley-Davidson -- Pret A Manager -- Tesco -- easyGroup -- Krispy Kreme -- First Direct -- Fairmont Hotels & Resorts -- RBC Financial Group -- The Carphone Warehouse -- Manchester United -- Harrah's -- John Lewis -- Richer Sounds -- Amazon.com. | |
| 650 | 0 | |a Service industries |x Marketing. | |
| 650 | 0 | |a Advertising |x Brand name products. | |
| 653 | |a služby | ||
| 653 | |a reklama | ||
| 700 | |a Smith, Shaun | ||
| 700 | |a Milligan, Andy | ||
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| 974 | |a Rita Zubonyaiová |b Rita Zubonyaiová | ||