Marketing a spoločnosť I /
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | Slovak |
| Published: |
Trnava :
Univerzita sv. Cyrila a Metoda, Fakulta masmediálnej komunikácie,
2013
|
| Edition: | 1. vyd. |
| Subjects: | |
| ISBN: | 9788081055201 |
| Online Access: |
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MARC
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| 035 | |a urn:nbn:sk:snk-amjz1k | ||
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| 080 | |a 366.5 |2 2001 | ||
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| 100 | 1 | |a Kollárová, Daniela |4 aut | |
| 245 | 1 | 0 | |a Marketing a spoločnosť I / |c Daniela Kollárová |
| 250 | |a 1. vyd. | ||
| 260 | |a Trnava : |b Univerzita sv. Cyrila a Metoda, Fakulta masmediálnej komunikácie, |c 2013 | ||
| 300 | |a 83 s. : |b lit., sch., tab. ; |c 30 cm | ||
| 366 | |e 150 ks | ||
| 504 | |a Bibliografia na s. 82-83 | ||
| 650 | 0 | 7 | |a marketing |2 SNKPH |
| 650 | 0 | 7 | |a marketingová komunikácia |2 SNKPH |
| 650 | 0 | 7 | |a ochrana spotrebiteľa |2 SNKPH |
| 650 | 0 | 7 | |a Communication in marketing |2 SNKPHeng |
| 650 | 0 | 7 | |a Consumer protection |2 SNKPHeng |
| 655 | 7 | |a učebnice vysokých škôl |2 SNKPH |9 34882 | |
| 655 | 7 | |a Textbooks (higher) |2 SNKPHeng |9 35177 | |
| 910 | |b A631168 |b A631169 | ||
| 919 | |a 978-80-8105-520-1 | ||
| 974 | |a Katarína Repatá |b Katarína Repatá | ||
| 992 | |a AUV | ||
| 999 | |c 301005 |d 301005 | ||