Vzťahy s verejnosťou, alebo, Ako na PR v praxi /
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | Slovak |
| Published: |
Trnava :
Unvierzita sv. Cyrila a Metoda, Fakulta masmediálnej komunikácie,
2011
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| Edition: | 1. vyd. |
| Subjects: | |
| ISBN: | 9788081052606 |
| Online Access: |
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| 100 | 1 | |a Galera Matúšová, Jana, |d 1980- |4 aut | |
| 245 | 1 | 0 | |a Vzťahy s verejnosťou, alebo, Ako na PR v praxi / |c Jana Matúšová |
| 246 | 1 | 0 | |a Ako na PR v praxi |
| 250 | |a 1. vyd. | ||
| 260 | |a Trnava : |b Unvierzita sv. Cyrila a Metoda, Fakulta masmediálnej komunikácie, |c 2011 | ||
| 300 | |a 102 s. : |b fotogr., grafy, lit. ; |c 21 cm | ||
| 366 | |e 200 ks | ||
| 504 | |a Bibliografia s. 101-102 ; bibliografické odkazy ; poznámky | ||
| 650 | 0 | 7 | |a public relations |2 SNKPH |
| 650 | 0 | 7 | |a marketingová komunikácia |2 SNKPH |
| 650 | 0 | 7 | |a Communication in marketing |2 SNKPHeng |
| 650 | 0 | 7 | |a Communication in mass media |2 SNKPHeng |
| 650 | 0 | 7 | |a mediálna komunikácia |2 SNKPH |
| 650 | 0 | 7 | |a manažment vzťahov so zákazníkmi |2 SNKPH |
| 650 | 0 | 7 | |a Customer relationship management |2 SNKPHeng |
| 653 | |a podnik | ||
| 653 | |a podnikanie | ||
| 655 | 7 | |a učebnice vysokých škôl |2 SNKPH |9 34882 | |
| 655 | 7 | |a Textbooks (higher) |2 SNKPHeng |9 35177 | |
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| 919 | |a 978-80-8105-260-6 | ||
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| 974 | |a Katarína Repatá |b Roman Duffek | ||
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