Marketing digitálnych hier /
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | Slovak |
| Published: |
Trnava :
Univerzita sv. Cyrila a Metoda v Trnave,
2022
|
| Edition: | Vydanie: prvé |
| Subjects: | |
| ISBN: | 9788057202714 |
| Online Access: |
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MARC
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| 100 | 1 | |a Mago, Zdenko |d 1987- |4 aut | |
| 245 | 1 | 0 | |a Marketing digitálnych hier / |c Zdenko Mago |
| 250 | |a Vydanie: prvé | ||
| 260 | |a Trnava : |b Univerzita sv. Cyrila a Metoda v Trnave, |c 2022 | ||
| 300 | |a 165 s. : |b fotogr., grafy, lit., obr., schémy, tab. ; |c 15 x 21 cm | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a bez média |b n |2 rdamedia | ||
| 338 | |a zväzok |b nc |2 rdacarrier | ||
| 366 | |e 100 kusov | ||
| 500 | |a Obsahuje profesijné údaje o autorovi na zadnej strane obálky publikácie | ||
| 504 | |a Obsahuje bibliografiu na s. 141-165, bibliografické odkazy | ||
| 650 | 0 | 7 | |a počítačové hry |2 SNKPH |
| 650 | 0 | 7 | |a marketing |2 SNKPH |
| 650 | 0 | 7 | |a marketingový mix |2 SNKPH |
| 650 | 0 | 7 | |a produktová politika |2 SNKPH |
| 650 | 0 | 7 | |a Computer games |2 SNKPHeng |
| 650 | 0 | 7 | |a marketing |2 SNKPHeng |
| 650 | 0 | 7 | |a Marketing mix |2 SNKPHeng |
| 650 | 0 | 7 | |a Product policy |2 SNKPHeng |
| 650 | 0 | 7 | |a cenová politika |2 SNKPH |
| 650 | 0 | 7 | |a Price policy |2 SNKPHeng |
| 653 | |a digitálna hra | ||
| 653 | |a počítačová grafika | ||
| 653 | |a marketing | ||
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| 655 | 7 | |a Textbooks (higher) |2 SNKPHeng |9 35177 | |
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| 919 | |a 978-80-572-0271-4 | ||
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| 974 | |a Katarína Repatá |b Katarína Repatá | ||
| 992 | |a AUV | ||
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