Marketing identity 2018 : digital mirrors - part II. : conference proceedings from the annual international scientific conference ; Congress hall of the Slovak Academy of Sciences, Smolenice, Slovak Republic, 6th - 7th November, 2018 - Kusá, Alena; Zaušková, Anna; Rusňáková, Lenka 1990- (Faculty of Mass Media Communication University of Ss. Cyril and Methodius in Trnava, 2018)