Marketing of engineering consultancy services : a global perspective /

"Marketing of Engineering Consultancy Services has always been a complex and multi-disciplinary subject, more so in a world of interconnected economies. The cross-border sourcing of services as an integral part of global value chain gained momentum with enhanced economic globalization. We are i...

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Bibliographische Detailangaben
Hauptverfasser: Chatterjee, Pradeep Kumar (VerfasserIn), Chatterjee, Partho Pratim (VerfasserIn)
Format: Buch
Sprache:Englisch
Veröffentlicht: New York : ASME Press, 2019
Schlagworte:
Consulting engineers.
Consulting firms > Marketing.
Consulting firms > Management.
poradenstvo
inžinierstvo
marketing
odborné publikácie
ISBN:9780791861837
Online-Zugang: Volltext
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Inhaltsangabe:
  • Engineering consultancy services
  • The market paradigms
  • Features of engineering consultancy services & its implication for marketing
  • Quality elements of engineering consultancy services
  • Concern for quality: cost - benefit analysis of quality of engineering consultancy services
  • Appointment of engineering consultant under International Competitive Bidding (ICB)
  • Defining engineering consultancy marketing
  • Need for marketing system for engineering consultancy
  • Members of engineering consultancy marketing team
  • Internal marketing in engineering consultancy services
  • Measure to be adopted for increasing marketing effectiveness
  • Business procurement approaches
  • Formulating marketing mixes (8Ps) for engineering consultancy services
  • Engineering consultant's contractual obligations.

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