Marketing of engineering consultancy services : a global perspective /

"Marketing of Engineering Consultancy Services has always been a complex and multi-disciplinary subject, more so in a world of interconnected economies. The cross-border sourcing of services as an integral part of global value chain gained momentum with enhanced economic globalization. We are i...

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Bibliographic Details

Main Authors:	Chatterjee, Pradeep Kumar (Author), Chatterjee, Partho Pratim (Author)
Format:	Book
Language:	English
Published:	New York : ASME Press, 2019
Subjects:	Consulting engineers. Consulting firms > Marketing. Consulting firms > Management. poradenstvo inžinierstvo marketing odborné publikácie
ISBN:	9780791861837
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