The Young Entrepreneur : How to Start A Business While You're Still a Student /

Jump-start your entrepreneurial journey with this practical and inspirational guide to starting a business - without dropping out of your studies.

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Bibliographic Details
Main Author: Goswami, Swish
Other Authors: Underwood, Quinn
Format: eBook
Language:English
Published: [Place of publication not identified] : Kogan Page, 2022.
Subjects:
New business enterprises.
Student-owned business enterprises.
nové podniky
podniky riadené študentami
Electronic books.
ISBN:9781789661538, 1789661536, 9780749497330, 0749497335
Online Access: Get full text
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Table of Contents:
  • Cover
  • Contents
  • List of tables
  • About the authors
  • Foreword
  • Introduction
  • PART ONE Entrepreneur
  • 01 The entrepreneurial mindset
  • Audacity
  • Taking initiative
  • The three 'whys'
  • Responsibility
  • Social problems: the foundation for entrepreneurial ideas
  • The power of youth
  • Notes
  • 02 Misconceptions when starting a company
  • 'Entrepreneurship is glamorous'
  • 'Entrepreneurship is filled with people'
  • 'Entrepreneurship can make you a quick buck'
  • 'Entrepreneurs are born'
  • Notes
  • PART TWO Endeavour
  • 03 Getting started
  • Step one: start with the problem
  • Step two: refining your problem
  • Step three: customer personas
  • The lightbulb moment
  • Non-consensus beliefs
  • Notes
  • 04 Common causes of failure
  • First mistake
  • rigidity
  • Second mistake
  • the passion myth
  • Third mistake
  • no market need
  • Fourth mistake
  • team composition
  • Fifth mistake
  • losing focus
  • Sixth mistake
  • waiting too long
  • Student advantage
  • Note
  • 05 Minimum viable product
  • What is an MVP?
  • Types of MVP
  • Examples of MVPs
  • The value of an MVP
  • Customer feedback is king
  • How do you design an MVP?
  • What is the cost of an MVP?
  • Notes
  • 06 Testing and marketing your MVP
  • Product testing
  • Responding to feedback
  • Don't be afraid to change direction
  • Marketing your MVP
  • Measuring success
  • Get started now
  • Notes
  • 07 Development
  • Developing your product
  • Developing a vision
  • Notes
  • 08 Launching and marketing your idea
  • Think about timing (again)
  • Learn from our mistakes: Surf's launch
  • How to plan for an effective launch
  • Marketing your launch
  • Boundaries and balance
  • Notes
  • 09 Fostering collaboration
  • Five tips on fostering better team collaboration and culture
  • Notes
  • 10 Understanding traction: developing business metrics
  • Pre-revenue traction
  • Post-revenue traction
  • Note
  • 11 Fundraising strategies
  • Tips on fundraising
  • Tips on pitching
  • Notes
  • 12 Fundraising necessities
  • The financials of fundraising
  • Financial statements: balance sheet
  • Financial statements: income statement
  • Financial statements: cash flow statement
  • Figuring out who your investors should be
  • Types of investors
  • Notes
  • 13 Scaling and exit strategy
  • What is scaling?
  • Preparing to scale
  • Team and culture
  • Exit strategy
  • Notes
  • PART THREE Ecosystem
  • 14 The Entrepreneurial Community
  • What is the importance of having an ecosystem?
  • Where does the ecosystem of legitimate and real entrepreneurs exist?
  • How can you engage with the community?
  • Notes
  • 15 Marketing yourself effectively
  • The 5 Cs of social media growth
  • Quantity vs quality
  • How can you give back to the larger ecosystem?
  • How is the ecosystem going to change in the future?
  • Notes
  • Index

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