The Young Entrepreneur : How to Start A Business While You're Still a Student /
Jump-start your entrepreneurial journey with this practical and inspirational guide to starting a business - without dropping out of your studies.
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| Main Author: | |
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| Other Authors: | |
| Format: | eBook |
| Language: | English |
| Published: |
[Place of publication not identified] :
Kogan Page,
2022.
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| Subjects: | |
| ISBN: | 9781789661538, 1789661536, 9780749497330, 0749497335 |
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| 080 | |a 330.526.33-057.87 |2 2011 | ||
| 100 | 1 | |a Goswami, Swish. | |
| 245 | 1 | 4 | |a The Young Entrepreneur : |b How to Start A Business While You're Still a Student / |c Swish Goswami, Quinn Underwood |
| 260 | 1 | |a [Place of publication not identified] : |b Kogan Page, |c 2022. | |
| 300 | |a 1 online resource. | ||
| 505 | 0 | |a Cover -- Contents -- List of tables -- About the authors -- Foreword -- Introduction -- PART ONE Entrepreneur -- 01 The entrepreneurial mindset -- Audacity -- Taking initiative -- The three 'whys' -- Responsibility -- Social problems: the foundation for entrepreneurial ideas -- The power of youth -- Notes -- 02 Misconceptions when starting a company -- 'Entrepreneurship is glamorous' -- 'Entrepreneurship is filled with people' -- 'Entrepreneurship can make you a quick buck' -- 'Entrepreneurs are born' -- Notes -- PART TWO Endeavour -- 03 Getting started -- Step one: start with the problem | |
| 505 | 8 | |a Step two: refining your problem -- Step three: customer personas -- The lightbulb moment -- Non-consensus beliefs -- Notes -- 04 Common causes of failure -- First mistake -- rigidity -- Second mistake -- the passion myth -- Third mistake -- no market need -- Fourth mistake -- team composition -- Fifth mistake -- losing focus -- Sixth mistake -- waiting too long -- Student advantage -- Note -- 05 Minimum viable product -- What is an MVP? -- Types of MVP -- Examples of MVPs -- The value of an MVP -- Customer feedback is king -- How do you design an MVP? -- What is the cost of an MVP? -- Notes | |
| 505 | 8 | |a 06 Testing and marketing your MVP -- Product testing -- Responding to feedback -- Don't be afraid to change direction -- Marketing your MVP -- Measuring success -- Get started now -- Notes -- 07 Development -- Developing your product -- Developing a vision -- Notes -- 08 Launching and marketing your idea -- Think about timing (again) -- Learn from our mistakes: Surf's launch -- How to plan for an effective launch -- Marketing your launch -- Boundaries and balance -- Notes -- 09 Fostering collaboration -- Five tips on fostering better team collaboration and culture -- Notes | |
| 505 | 8 | |a 10 Understanding traction: developing business metrics -- Pre-revenue traction -- Post-revenue traction -- Note -- 11 Fundraising strategies -- Tips on fundraising -- Tips on pitching -- Notes -- 12 Fundraising necessities -- The financials of fundraising -- Financial statements: balance sheet -- Financial statements: income statement -- Financial statements: cash flow statement -- Figuring out who your investors should be -- Types of investors -- Notes -- 13 Scaling and exit strategy -- What is scaling? -- Preparing to scale -- Team and culture -- Exit strategy -- Notes -- PART THREE Ecosystem | |
| 505 | 8 | |a 14 The Entrepreneurial Community -- What is the importance of having an ecosystem? -- Where does the ecosystem of legitimate and real entrepreneurs exist? -- How can you engage with the community? -- Notes -- 15 Marketing yourself effectively -- The 5 Cs of social media growth -- Quantity vs quality -- How can you give back to the larger ecosystem? -- How is the ecosystem going to change in the future? -- Notes -- Index | |
| 520 | |a Jump-start your entrepreneurial journey with this practical and inspirational guide to starting a business - without dropping out of your studies. | ||
| 650 | 0 | |a New business enterprises. | |
| 650 | 0 | |a Student-owned business enterprises. | |
| 653 | |a nové podniky | ||
| 653 | |a podniky riadené študentami | ||
| 655 | 4 | |a Electronic books. |9 49669 | |
| 655 | 0 | |a Electronic books. |9 49669 | |
| 700 | 1 | |a Underwood, Quinn. | |
| 776 | 0 | 8 | |t The Young Entrepreneur |
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