Marketing in university-industry technological collaboration : communication and research commercialization /

This book explores the diverse roles that marketing can, and should, play in modern, twenty-first century technology transfer in university-industry collaborations. Using various marketing lenses, it takes readers through the challenges of technology transfer and commercialization of science-based i...

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Bibliographic Details

Main Author:	Grzegorczyk, Malgorzata A. (Author)
Format:	eBook
Language:	English
Published:	Cham : Palgrave Macmillan, [2021] ©2021
Series:	Palgrave pivot
Subjects:	Academic-industrial collaboration. Technological innovations > Marketing. Collaboration université-industrie. technická inovácia akademicko-priemyselná spolupráca Electronic books.
ISBN:	9783030836788, 3030836789
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