Netflix and the Re-invention of Television

This book deals with the various ways Netflix reconceptualises television as part of the process of TV IV. As television continues to undergo a myriad of significant changes, Netflix has proven itself to be the dominant force in this development, simultaneously driving a number of these changes and...

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Bibliographic Details
Main Author: Jenner, Mareike (Author)
Format: Electronic eBook
Language:English
Published: Cham : Springer International Publishing, 2018.
Edition:1st ed. 2018.
Subjects:
ISBN:9783319943169
Online Access: Get full text
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245 1 0 |a Netflix and the Re-invention of Television  |h [electronic resource] /  |c by Mareike Jenner. 
250 |a 1st ed. 2018. 
260 1 |a Cham :  |b Springer International Publishing,  |c 2018. 
300 |a VIII, 299 p.  |b online resource. 
500 |a Literature, Cultural and Media Studies  
505 0 |a 1. Introduction -- Part I: Controlling Television: TV's Ancillary Technologies -- 2. Introduction: Control, Power, Television -- 3. Managing Choice, Negotiating Power: Remote Controls -- 4. New Regimes of Control: Television as Convergence Medium -- 5. Digital Television and Control -- Part II: Binge-Watching and the Re-invention of Control -- 6. Introduction: Binge-watching Netflix -- 7. Scheduling the Binge -- 8. 'Quality', 'Popular' and the Netflix Brand: Negotiating Taste -- 9. Netflix Marketing: the Binge and Diversity -- Part III: Netflix and the Re-invention of Transnational Broadcasting -- 10. Introduction: Netflix as Transnational Broadcaster -- 11. The Transnational, the National, and Television -- 12. The Transnational and Domestication: Netflix Texts -- 13. The Netflix Audience -- 14. Conclusion. 
516 |a text file PDF 
520 |a This book deals with the various ways Netflix reconceptualises television as part of the process of TV IV. As television continues to undergo a myriad of significant changes, Netflix has proven itself to be the dominant force in this development, simultaneously driving a number of these changes and challenging television's existing institutional structures. This comprehensive study explores the pre-history of Netflix, the role of binge-watching in its organisation and marketing, and Netflix's position as a transnational broadcaster. It also examines different concepts of control and the role these play in the history of ancillary technologies, from the remote control to binge-watching as Netflix's iteration of giving control to the viewers. By focusing on Netflix's relationship with the linear television schedule, its negotiations of quality and marketing, as well as the way Netflix integrates into national media systems, Netflix and the Re-invention of Television illuminates the importance of Netflix's role within the processes of TV IV. . 
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