Leading Pharmaceutical Innovation How to Win the Life Science Race /

This book investigates and highlights the most critical challenges the pharmaceutical industry faces in an increasingly competitive environment of inflationary R&D investments and tightening cost control pressures. The authors present three sources of pharmaceutical innovation: new management me...

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Hlavný autor:	Gassmann, Oliver (Autor)
Médium:	Elektronický zdroj E-kniha
Jazyk:	English
Vydavateľské údaje:	Cham : Springer International Publishing, 2018.
Vydanie:	3rd ed. 2018.
Predmet:	Management. Industrial management. Pharmaceutical technology. Pharmacy management. Pharmacy. Health care management. Health services administration. Health economics.
ISBN:	9783319668338
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