Electronic Commerce 2018 A Managerial and Social Networks Perspective /

This new Edition of Electronic Commerce is a complete update of the leading graduate level/advanced undergraduate level textbook on the subject. Electronic commerce (EC) describes the manner in which transactions take place over electronic networks, mostly the Internet. It is the process of electro...

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Hlavní autor: Turban, Efraim (Autor)
Médium: Elektronický zdroj E-kniha
Jazyk:angličtina
Vydáno: Cham : Springer International Publishing, 2018.
Vydání:9th ed. 2018.
Edice:Springer Texts in Business and Economics,
Témata:
E-business.
Electronic commerce.
E-commerce.
Management information systems.
Operations research.
Decision making.
ISBN:9783319587158
ISSN:2192-4333
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Obsah:
  • Chapter 1. Overview of Electronic Commerce
  • Chapter 2. E-Commerce: Mechanisms, Platforms, and Tools
  • Chapter 3. Retailing in Electronic Commerce: Products and Services
  • Chapter 4. Business-to-Business E-Commerce
  • Chapter 5. Innovative EC Systems: From E-Government to E-Learning, E-Health, Sharing Economy and P2P Commerce
  • Chapter 6. Mobile Commerce and the Internet of Things
  • Chapter 7. Intelligent (Smart) E-Commerce
  • Chapter 8. Social Commerce: Foundations, Social Marketing, and Advertising
  • Chapter 9. Social Enterprise and Other Social Commerce Topics
  • Chapter 10. Marketing and Advertising in E-Commerce
  • Chapter 11. E-Commerce Security and Fraud Issues and Protections
  • Chapter 12. Electronic Commerce Payment Systems
  • Chapter 13. Order Fulfillment along the Supply Chain in E-Commerce
  • Chapter 14. EC Strategy, Globalization, SMEs and Implementation
  • Chapter 15. E-Commerce: Regulatory, Ethical, and Social Environments.

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