Global Luxury Organizational Change and Emerging Markets since the 1970s /

This book explores the luxury industry and how it has undoubtedly been one of the fastest-growing sectors since the 1970s, and one in which Europe has managed to strengthen its competitiveness in the world market. While many aspects of globalization remain abstract and intangible, the luxury industr...

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Médium:	Elektronický zdroj E-kniha
Jazyk:	angličtina
Vydáno:	Singapore : Springer Singapore, 2018.
Vydání:	1st ed. 2018.
Témata:	Marketing. Globalization. Markets. Leadership.
ISBN:	9789811052361
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